Robin Layarso
01 / Executive SummarySenior BA · Product Strategist

Helping organizations simplify complex business processes through business analysis, product strategy, and enterprise transformation.

Business Analyst

Senior Business Analyst & Product Strategist with 7+ years translating complex enterprise problems into measurable digital outcomes across financial services, digital banking, lending, and payments.

Strategy Brief2026
7+
Years of Enterprise Experience
Practice Areas
Enterprise Banking
Digital Transformation
30%
Improved Customer Onboarding
Disciplines
  • Business Analysis
  • Product Strategy
  • Stakeholder Management
02Business Philosophy

Principles that guide every decision

The discipline behind the work — how problems are framed, validated, and solved.

01

Business before technology

Technology only matters when it delivers measurable business value. Every recommendation starts with the problem, not the platform.

02

Evidence over assumptions

Decisions are built on customer insight, stakeholder collaboration, and data — not inherited opinions or convenient defaults.

03

Clarity creates alignment

Clear requirements reduce delivery risk. When teams understand the why, the what follows with far less friction.

04

Measure what matters

Success is defined before implementation begins. If an outcome cannot be measured, it cannot be managed or improved.

05

Continuous improvement

Transformation never truly ends. Every shipped initiative is a hypothesis to validate, learn from, and refine.

03Selected Business Transformations

Initiatives that changed how the business operated

Each engagement framed as a business problem first — with technology in a supporting role and the outcome as the headline.

04How I Think

A framework for turning complexity into outcomes

The operating method behind every initiative — from first question to measured result.

01

Understand the Business

Map the operating model, financial drivers, and strategic intent before touching a single process.

02

Identify Business Problems

Surface friction, bottlenecks, and unmet needs through stakeholder dialogue and evidence.

03

Align Stakeholders

Bring business, risk, operations, and engineering to a shared definition of the problem and the prize.

04

Design Better Processes

Re-engineer the as-is into a to-be that removes waste and compounds value over time.

05

Validate Solutions

Test assumptions early with prototypes, pilots, and feedback loops before full-scale delivery.

06

Measure Business Outcomes

Close the loop. Quantify impact against the success criteria defined at the start.

Every engagement follows this arc — adapted to context, never applied as a template.

05Core Expertise

Business capabilities, not technology stacks

A focused toolkit built over 7+ years across financial services, digital banking, and payments — organized around the work that moves outcomes.

01

Business Analysis

Eliciting, structuring, and validating business and system requirements end-to-end — from ambiguity to a specification teams can build against.

02

Requirements Engineering

Writing user stories, acceptance criteria, and decision logs that carry context and constraints, not just descriptions of features.

03

Stakeholder Management

Bridging business, risk, operations, and engineering — surfacing assumptions early so alignment holds through delivery, not just at kickoff.

04

Business Process Improvement

Mapping as-is and to-be processes with standard notation to remove friction, eliminate handoff waste, and unlock measurable gains.

05

Product Strategy

Shaping roadmaps, prioritization, and value framing across product lines — aligning initiatives to business outcomes, risk, and regulatory constraints.

06

Customer Journey Mapping

Designing customer and operational journeys that surface pain and opportunity — turning lived experience into a diagnosis, not a wishlist.

07

Digital Transformation

Leading enterprise modernization across banking, lending, and payments — sequenced initiatives that compound value across quarters.

08

Agile Delivery

Running Scrum ceremonies, backlog grooming, and cross-functional delivery — keeping velocity honest and outcomes visible.

09

Workshop Facilitation

Designing and running discovery workshops that move a room from scattered opinions to a shared, documented decision.

10

Decision Support

Framing trade-offs, risks, and dependencies so leaders can decide with confidence — and revisit the decision when evidence changes.

06Professional Journey

Responsibility, scale, and the decisions in between

Roles focused on what was owned, what was decided, and what changed for the business — not the logos on the door.

07Career Milestones

The path so far — and the next chapter

Each milestone marks a shift in responsibility, scope, and the kind of problems worth solving.

09Let's Build Better Products

A conversation about the business problem worth solving

Open to Senior Business Analyst and Product Owner opportunities — and to leaders shaping their next transformation.

Let's talk about
  • Business Transformation
  • Product Strategy
  • Business Analysis
  • Enterprise Modernization
  • Digital Experience